The values of brands keep on increasing or decreasing in the international market. There are brands like Coco-Cola and Apple which are known as the most favorite brands of the consumers while there are brands which are increasing their values. These brands include the big names like Amazon.com, Oracle and Samsung.
Strong Brands are those who are able to grow their brand value or are at least able to maintain it. Some of the big brands are losing their brand values from the past few years. They are listed as below:-
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Strong Brands are those who are able to grow their brand value or are at least able to maintain it. Some of the big brands are losing their brand values from the past few years. They are listed as below:-
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Dell
Dell is a big brand but it is losing its value from the past few years because it has changed its marketing strategy. It is now offering IT services while it had a lot of profit with PC sales.
Thomson Reuters
Few years back Thomson Reuters was the most popular brand but known its competitor has taken its place and it has been moved to a later number.
Honda
This is a brand whose brand value had fallen down but now it is attempting to recover it. Its brand value is increasing since 2010 and it seems that it will regain its past position.
MTV
MTV had it roots in music but now it is moving on to some low cost content. This leads to an Identity Crisis thus it lost its brand value.
Citi
From the last five years the profit graph of the company is falling down.
Yahoo
It is a big brand but as it was facing some internal problems in the last few years, it has lost its brand value. It is now trying to recover its value.
Moet and Chandon
It has lost its value due to the changing attitude of the consumers. It has signed a sponsorship contract to get back to its normal brand value.
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Nokia
Now the 1st place for manufacturing the mobile devices is in the hand of Samsung and Nokia has been replaced. But now it is working with Microsoft to bring new technology to the mobile phones.
Goldman Sachs
Goldman Sachs has been a victim to the financial crisis for the past few years. The company value is still reducing.
BlackBerry
Due to a very high competition BlackBerry has lost its value although it had very loyal costumers who were not willing to buy any other brand.
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