Obvious Reasons To Use Single-Optins To Build Email List Fast

Choosing between single and double op tins while building your email list can be one of the most tricky parts in your online email marketing campaign. There are huge difference between the top players in Internet marketing world regarding this very issue. Though as writing out this post, ill be sharing my little experience with email marketing that we recently started, and what we feel is the right way to approach this point of confusion.

Problems With Double Op tins?

Before proceeding to top reasons why we prefer single op tin instead of double, lets first discuss why we believe double op tins is not always the right approach to go with.

The Main Issue

Double op tin conversion style really hinders your potential to build up your email list fast. When people opt-in via your email subscription boxes, they are sent another confirmation link into their in boxes to confirm their subscription to your blog via email.

You may like to read:

The fact is, that not many people go ahead with that second step and thus your confirmation email remains unintended in their in boxes. So even if you're using a great squeeze page to funnel your visitors to those email subscription boxes, and you get a huge conversion rate, the bottle neck become the second level confirmation email thus hindering the subscription potential your blog has.

Single Level Op tin- The Solution

Well, before writing this very post, i went through various views of top bloggers and here is what i concluded. You can always add to the topic as to what you think when it comes to the single vs double op tins war.

Issues With Single Op tins

Well, there are always down sides to every thing. Many email marketers are of the view that using double op tins make sure that you email list is the pure gold and not a useless mixture of other metals.

They believe that subscribers go through double op tins, that makes sure that they are twice more interested in your content and thus such subscribers are convert far more better while promoting an affiliate offer or a product of your own.

So looking forward to that, below is what we believe regarding single opt in success over double.

Our Take: Single Op tin Finally Wins

Using single opt in strategy is more like killing 2 birds with a single shot. Single opt in makes sure that you play both the shots at a time. The people who would be twice interested in your content would still be part of your email list via going through single op tin plus you would be able to catch those subscribers that other wise don't go through double opt in.

So thus your email would still be having the 'quality' factor while the size of the list wont be effected too. People now days really judge a blog/website with its subscribers numbers and thus this is where your email list size really matters.

Your Product Launch Would Still Be a Success

Your single op tin email list would give out the same results as of your other double opt in email list. Why? As the 'interested' people would still be the part of the list who would convert well to your call to actions.

So as per common sense and what we believe, single opt in email list building is a much more output oriented strategy that strikes your both corners. The size and the quality of the list.

Spam Complaints Not an Issue

Many people believe that going through double opt-ins makes sure that you have less spam complaints. This seems totally ill logical as most of the top email marketing tools allows the subscribe to opt out of the email list.

So in any case, the person is still able to opt out. An to be honest, there are tons of email list that we are part of, and not a single one seems to irritate us.

The reason being the authority of those sites. One would always opt in for your list if he/she wishes to engage with your content. So thats not an issue. Plus in worst case he wishes to pull out, there hands are never tied up.

What Do You Think?

Which method of the email list building you believe in. Or you haven't started out building a list for your blog yet? Let us know via comment section below.

You may now like to read: